Having an engaging hobby that can provide you with an idea to start your own sustainable business is absolutely amazing However, before this thought is set in motion, you have to anticipate all the future steps and hard work that this type of business will involve. Therefore, if you’re not positively sure that you’ll be able to deal with turning your hobby into a profitable endeavor, it would be best to refrain from any investments and life changes. On the other hand, if you’re prepared to work hard and have a strong will to succeed, DIY sustainable business just might be the break you’ve been waiting for. Here are my top tips for making it happen…
Create a business plan:
It’s fairly easy to start selling your own DIY goods online or in the marketplace but, in order to prevent drifting away from the goals you want to achieve, it would be wise to make a relatively long-term business plan that will keep you on the right track. The plan should include small as well as big goals, solutions for realisation and budget limits and distribution. You might not go full-time right from the start but the business plan should still include the hours you’re willing to work and expectations regarding the amount of time put into this endeavor.
Get some insight:
Regardless of whether you’re going to make organic soaps, sell art commissions or present your jewellery, clothes and accessories at handmade goods marketplace, you need to test your idea first. If you’ve been enjoying your hobby for a long time and even given some of your DIY work as a present, you definitely have enough friends and family members you could ask for advice and check whether your work needs some improvement or adjustment. For example, even if the product itself is great, starting a business and selling it means that you also need appealing packaging.
Embrace social media:
You might not be the type of person who visits social media sites too often but this has to change once you start turning your hobby into business. Working on your social media can greatly help you reach your target audience. You have to be thorough and persistent. Facebook and Twitter are the two most obvious options but don’t think that these are all there is to social media! Create accounts on Instagram, Pinterest, Tumblr and any other possible website you can think of. Spend equal amounts of time on all of these websites, advertise your goods and keep things interesting regularly and as often as possible.
If you want to eventually transform your single-handed startup into something bigger, you’ll have to hire someone else to help you so that you can concentrate on the main points of the business. After a while, doing everything by yourself will not only become physically impossible but it can cost you success if you decide to do everything on your own half-heartedly. Therefore, if you’re not too good with technical stuff or marketing, make sure to outsource or hire someone who can help you in these departments. In order to successfully expand your business with hiring someone new, your business plan or, more precisely, budget plan, will be of very significant importance.
Differentiate yourself from others:
People love buying DIY products from small businesses and this fact definitely works in your favour. But, people are also more critical towards supporting smaller businesses which is why you have to create your own brand and story behind it. Being personal, creative and unique is definitely something that will help you to gather more customers. In the DIY sustainable business, standing out is what counts the most after providing good quality products. An interesting background story, striking motto, beliefs and purpose in life – anything can become your special trademark that will bring more people to your business.
One has to realise that being a leader of your own business requires constant work. If you want to succeed and make your hobby into something profitable and recognizable, you should be prepared to face full-time responsibility, pay great attention to detail as well as be very meticulous with planning and organization. While there’s a lot to be done, doing something that you love and earning money from it is one of the most rewarding feelings and the very definition of success.
So there you have it! Some great tips to help you get started on achieving your DIY dream. Have you got any suggestions to add to the pile? Have you turned a hobby into a business? We want to hear from you!